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May 2010In this issue
Welcome to the May 2010 edition of Fair Grounds. Another big month in this world of fair trade, organic, shade grown coffee - trips to visit with our producer partners, special events near home and around the state, workshops with like-minded organizations; a plethora of opportunities to spread the cause of Fair Trade. And wouldn't you know it? The month of May also happens to be host to World Fair Trade Day 2010 - certainly a great cause to support. Read more about it in our Community Caravan. Another good cause - healthy foods - is addressed in our 'Customer Spotlight' while the 'Caravan' highlights many an event we've been up to. Oh yeah, a tasty cause in the 'Recipe of the Month'. Why? 'Cause we like tasty treats. Read on, hopefully with a cup of Cafe Campesino in hand. But if it's not Cafe Campesino coffee, that's ok. We know there are lots of others that roast and sell coffee - many of them in support of Fair Trade and organics. In fact, you can find a lot of them here - www.delocator.net. It's a website that helps folks locate independent coffee shops. Find one in your neck of the woods and support a local, small business. And if they're not doing it already, ask them to make the switch to buy, roast, and sell only Fair Trade, organic coffee. Why? 'Cause it's the right thing to do. 
Newsletter Special - 10% off GuatemalaGrown in the highlands of the San Marcos region of Guatemala, we roast this coffee to a Full City. With a hint of spicy, it has a clean, earthy flavor with medium acidity and body and a lingering sweetness in the aftertaste. Order a bag and see for yourself. Use code guat10 at online checkout or when you phone in your order and you'll receive 10% off as many 1lb., 2lb., and 5lb. bags as you like! Offer good through May 25th. Visit our Guatemalan coffee page to place an order. Back to top^
Recipe of the Month - BRAG Iced MochaIn honor of the recently completed BRAG Spring Tune Up and next month's BRAG 2010 summer ride, we want to share the recipe for the ever popular iced mochas that Geoffrey & crew serve up every year at Bike Ride Across Georgia events. This is our volume production recipe a la BRAG, but we think you'll get the idea!
Mixing: 
Producer Profile - APECAFORM (Guatemala)Founded: 1992, legalized under Guatemalan law in 1998. The coordinating community center was established in Pueblo Nuevo, because of its central location; it is only a two-hour drive to the city of San Marcos and on average a two and a half-hour walk from the remaining 17 APECAFORM communities! Their board of directors is made up of the president, Arnulfo Ramos, the secretary Eusebio Chavez Penez, and the treasurer Paulino Ascalaute. Achievements from the fair trade premiums include: 
Customer Spotlight - Sevananda Natural FoodsOne of the largest consumer-owned cooperatives in the Southeast, Sevananda Natural Foods Market has been a Café Campesino customer and supporter for years. Located in the “Little Five Points” neighborhood of Atlanta, “Sev,” as it is affectionately called by members and friends, has provided the Atlanta community with locally sourced organic produce and natural foods for 36 years. Starting out as a small, member-run non-profit where “shoppers made their own change from a cigar box,” Sevananda has evolved into a consumer cooperative with more than 3,000 members who have voting rights that determine the store’s board of directors. Members also receive a portion of store profits based on annual sales. With a stated mission to “empower the community to improve its health and well-being,” Sevananda is more than a grocery store for its members. It offers fellowship at monthly “Healthy Happy Hours”, mind-body awareness learning with classes on stress management, meditation and yoga and instruction on how to cook healthily at home. If that’s not enough to convince you that Sev is a pretty cool Café Campesino customer, then its commitment to community non-profits and the environment should be. Sevananda’s “Be the Change” program encourages patrons to donate their spare change to a different non-profit every month. Sevananda then adds to the donations by 25 percent in addition to donating 1 percent of its sales to the non-profit for a given month. Supported non-profits have included ones working with families in poverty, women suffering from domestic abuse and organizations supporting local artists. In addition to supporting a local food system, Sevananda’s environmental commitment includes recycling, using low volatile organic compound (VOC) paints, sourcing from environmentally and socially conscious companies and sourcing 5 percent of its annual energy use from the sun! Twenty-four solar panels on Sevananda’s roof help harness some of the energy used in the 29,000 sq. ft. facility. That’s pretty cool. All considered, we’re very proud Café Campesino can be found in Sevananda’s well stocked bulk bin section alongside dried pastas, grains, and spices, as well as in Sev’s freshly prepared foods section, where customers can get a cup of freshly brewed Mexican Oaxaca coffee or a decaffeinated French Roast any day of the week. If you’re in Atlanta, look for us at Sevananda- on the shelves- or at sampling events in-store on Fridays, May 7 and 21 - or sometime in the future. We’re in for the long-haul! Back to top^
Roasting with RustyWelcome to the (hopefully) much-anticipated second installment of “Roasting with Rusty”! In case you haven’t see or heard yet, we are now in possession of the finest Tanzania Peaberry available to us. And I confirm for you its deliciousness! However, this is not the primary topic at hand. This month, you will be receiving a lesson in moral responsibility from your always courteous and selfless roaster. The lesson is on giving. We should be people helping people! “How can we do this?”, you may ask. Well, you can start by purchasing some of the finest coffee known to man (ours, of course). If you don’t know about the whole “fair trade” thing, check it out. Secondly, if you are in the area and don’t think that buying fair trade, organic coffee is enough, we have these sweet burlap coffee bags you can receive for a small donation. These bags can be used for any sort of heavy duty carrying (they hold over 130 lbs. each) or can offer some quality decorative appeal. Either way, at three bucks per bag (or 2 for $5) plus shipping, you’re winning big. Especially when you consider that 100% of that cost is a donation towards buying reading glasses for coffee farmers unable to afford these sorts of “luxuries”. See? People helping people is good stuff. I’d like to apologize for this shameless attempt to guilt you into making the world a better place. But everybody has to do their part. Let’s get to it! That’s all from the roaster with the moster (stole that one from a customer). I hope your long nights are sleep-filled and your long mornings are made tolerable with a fantastic cup of our coffee! Rusty Next month: 
Community CaravanWorld Fair Trade Day 2010 This worldwide coordination is led by the World Fair Trade Organization (WFTO), an umbrella organization for 100 percent Fair Trade businesses and other entities. There are currently more than 350 WFTO members around the world, and many of them were advocating for Fair Trade practices and principles this past Saturday. Some of the events included: a Fair Trade open-air market in San Diego, Calif.; a wine and cheese event in Swansea, Wales; a Fair Trade Run in Kalibo, Philippines; a tree-planting day along a major road in Swaziland, South Africa; a special gathering along the Korean Palace Wall in Seoul, Korea; a trade show and virtual conference with producers in Bogota, Colombia and more than 42 events including food tastings, theatrical productions, and academic conferences in Spain alone. According to the WFTO’s World Fair Trade Day website, some 13 events are planned in Asia, 128 in Europe, 30 in North America and 9 in South America. A bit closer to home, Café Campesino in Americus and Atlanta and Sweetwater Organic Coffee Co. in Gainesville, Fl., will all be recognizing World Fair Trade Day. In Americus, we celebrated on Friday, May 7, with a potluck and music. In Atlanta, Café Campesino brought in Fair Trade foods, and artisan goods from Ten Thousand Villages in the week leading up to Saturday, May 8. On Friday, May 14, Sweetwater will host by inviting the Gainesville public to learn a little more about Fair Trade during an open house with music and good eats. Learn more about what’s happening for World Fair Trade Day in your area or beyond at www.worldfairtradeday10.org April 23 - Café Campesino sampled coffee at Emory University’s Dobbs University Center in celebration of Earth Day. At the same time, the center was running an exhibition of coffee-related artwork developed by members of the student-run coffee cart, The Green Bean. The cart recently started carrying Café Campesino and featured us in some its pieces. April 24 - Café Campesino spent the afternoon sampling coffee and greeting customers at Ten Thousand Villages in the Virginia Highlands neighborhood of Atlanta. During the visit, store managers Marg Lambert and Karen Gross realized that this April marked the 20th year that they had been selling Fair Trade crafts and home goods for Ten Thousand Villages. Their first sales started at festivals and in churches in the Atlanta area, but they eventually ended up with their current store front on St. Charles Ave. Congratulations Marg & Karen on 20 years, and thank-you for all that you do for Fair Trade! April 25- Café Campesino joined Atlanta-based natural foods cooperative, Sevananda, for its Spring Member Gathering held at the Callanwolde Fine Arts Center in Atlanta. More than 100 of Sevananda’s members and vendors filed through Callawolde’s beautiful blooming azaleas to support and celebrate Sevananda. In addition to Café Campesino, other companies represented at the gathering included Johnston Family Farms, Equal Exchange and Atlanta-based Mexican food & salsa purveyor, Zocalo. April 26 - CC in Americus hosted our community investors for an annual meeting to discuss the year that was 2009 and plans for 2010. We thank them for their support. April 30- The Sweet Auburn Curb Market hosted its second Atlanta Urban Picnic, and our coffee shop participated in the event. Good food & good times! We were happy to be there. April 30- Café Campesino Atlanta joins Critical Mass in Woodruff Park as it launches its May special for cyclists - .75 cent coffee with a reusable mug! May 1 - Tyler Willis, our trusty barista, set up shop bright and early at the 2nd annual Lindbergh Boogie aviation festival. In particular, he was serving coffee to runners and onlookers at the morning 5k road race and 1 mile fun run. Later in the day, he moseyed on over to the air field and sold some more coffee to folks there to jump out of airplanes! (As if the jumping wasn't enough to stimulate!) Thank you Chamber of Commerce and all of our other supporters for a fun day. May 3-8- Café Campesino Atlanta partnered with Ten Thousand Villages to celebrate World Fair Trade Day that was May 8. We sold Ten Thousand Villages’ Fair Trade crafts in store all week long and offered delicious baked-goods that include Fair Trade ingredients. Come into our Sweet Auburn store and learn more about Fair Trade - what it looks like, how it tastes, and why it's important. May 5- Café Campesino joined Destiny Organics at Sutherland’s Food Show in Atlanta. May 7- Sampling at Sevananda Round 1: Nema sampled coffee in-store at Sevananda, 2-5 p.m. May 10- Atlanta’s Grady Hospital hosted Café Campesino Atlanta and other Sweet Auburn Curb Market vendors in its cafeteria during lunchtime. Tell your friends at Grady to check us out! May 17-18 - We in Americus are happy to welcome our friends from Emory University as they visit the roastery to talk Fair Trade, organic coffee and how it is being used and promoted in their dining services at Emory U. This visit follows a visit by Tripp to the university to speak about Fair Trade. We welcome all of these opportunities to deepen relationships and understanding of the real meaning of this coffee business. May 21- Sampling at Sevananda Round 2: Nema samples coffee in-store from 3-7 p.m.. May 22- Café Campesino Atlanta participates in the Atlanta Downtown Neighborhood Association’s Festival held at Social restaurant downtown. Join us for the fun! http://www.atlantadna.org/?page_id=16 May 23- Atlanta Streets Alive! Atlanta pedestrians, cyclists, runners and outdoor enthusiasts take over downtown streets as roads throughout downtown Atlanta close to cars and open up to street revelry. Café Campesino Atlanta will be there. Come with us! http://www.atlantastreetsalive.com/ May 27 - In Americus, we're hosting a playwriting workshop showcase led by one of our coffee house regulars, Ray Mannila. Earth Day was celebrated at the University of Florida campus. The Fresh Food Company at Broward Dining Hall hosted a local foods cook-off. Sweetwater Organic Coffee provided samples of freshly brewed Colombian and Guatemalan coffees alongside other local businesses and organizations who provided information about sustainability, organics, and fair trade. We have been busy adding our own artistic touches to Sweetwater with a redecoration of the front area of our roastery and office as well as adding plants and tables to our outside area for customer and employee enjoyment alike. Tripp, Jim, Tina, and Amanda hosted a Catholic Relief Services Fair Trade workshop on May 1st that was well attended. These workshops are a great exchange of information and we continue to enjoy the participation. It was a first for Tina Adkins, our jack-of-many-trades at Sweetwater. An official welcome to Tina, who handles marketing and sales as well as being Jim's backup for roasting coffee. We thank her for her hard work and are glad to have her on this team. We here at Sweetwater are planning our Open House and WFTD for Friday, May 14th with food, beverage, and music provided by our very own locals here in Gainesville. Back to top^
Quote of the Month"I am of the opinion that my life belongs to the whole community and as long as I live, it is my privilege to do for it whatever I can." - George Bernard Shaw (Irish playwright) Back to top^Fair Grounds is produced by: Café
Campesino Contact Information: Orders
and General Information Staff: Cafe Campesino Roastery & Coffee House in Americus: Cafe Campesino at Sweet Auburn Curb Market in Atlanta: Sweetwater Organic Coffee Roasters in Gainesville, FL: |
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APECAFORM (Asociación de Pequeños Caficultores Orgánicos Maya-Mames) is comprised of 350 members living in 17 communities. The General Assembly is the highest decision-making authority and is responsible for electing the Boards of Directors. The central one guides and executes the main activities of APECAFORM and coordinates tasks with five Local Boards of Directors, based in community centers. In addition, 21 local promoters coordinate and conduct technical trainings to improve organic agricultural practices, and to facilitate commercialization and a variety of social projects.